George Freney

Alan Kohler: Joining me now is George Freney, the co-founder and CEO of Booodl, which is spelt with three o’s in the middle and no ‘e’ on the end. G’Day, George, thanks for joining us. George Freney: Thanks very much for having me. AK: Now, Booodl is a, what would you call it, a search service for retailers? GF: It is exactly that, a search service that helps shoppers find the right retail store selling the product they want and… AK: What’s the problem that you were trying to solve? GF: The core problem is a consumer is trying to

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